/* ============================================================
   MONIQUE LAM GROUP — Global Marketing Agency
   Warm "sibling" of the Monique Lam consultancy system.
   Same bones: Archivo + IBM Plex Mono, crimson accent, dark⇆light
   zones. Warmer + friendlier: cream paper neutrals (not cool grey),
   a brighter/warmer crimson, a soft amber micro-accent, softer radii.
   ============================================================ */

:root{
  /* ---- warm charcoal dark zone ---- */
  --ink-900:#1a1611;
  --ink-850:#211c16;
  --ink-800:#27211a;
  --ink-700:#352d23;
  --cream:#faf6ef;          /* warm near-white headings on dark */
  --cream-dim:#d4ccbf;
  --cream-mute:#998f7f;

  /* ---- warm paper light zone ---- */
  --bone:#f6f1e7;
  --bone-2:#efe8d9;
  --bone-3:#e6ddca;
  --card:#fffdf7;
  --ink:#241d13;            /* warm near-black headings */
  --ink-soft:#564b3b;
  --ink-mute:#8c8170;

  /* ---- warmed crimson accent (friendlier than the consultancy's) ---- */
  --red:#d12f3a;           /* primary — warm, confident, approachable */
  --red-deep:#9c1f2c;      /* warm oxblood */
  --red-bright:#e54450;    /* sparing hover */
  --red-on-dark:#f47c80;   /* legible on warm ink */
  --red-soft:#eeb0ad;

  /* ---- soft amber micro-accent (the "friendly" warmth) ---- */
  --amber:#e08a3c;
  --amber-soft:#f0c690;
  --amber-on-dark:#f0a960;

  --maxw:1240px;
  --gut:clamp(20px,5vw,72px);
  --r:12px;                 /* card radius — softer than consultancy's 2px */
  --r-sm:9px;               /* control radius */
  --ease:cubic-bezier(.2,.7,.2,1);
  --ease-out:cubic-bezier(.16,1,.3,1);
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  background:var(--bone);
  color:var(--ink);
  font-family:'Archivo',system-ui,sans-serif;
  font-size:18px;
  line-height:1.62;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
::selection{background:var(--red);color:#fff}

/* ---------------- zones ---------------- */
.zone-dark{
  --bg:var(--ink-900); --panel:var(--ink-800); --panel-2:var(--ink-850);
  --fg:var(--cream); --fg-dim:var(--cream-dim); --fg-mute:var(--cream-mute);
  --line:rgba(250,246,239,.13); --line-2:rgba(250,246,239,.24);
  --accent:var(--red); --accent-text:var(--red-on-dark); --accent-2:var(--amber-on-dark);
  background:var(--bg); color:var(--fg);
}
.zone-light{
  --bg:var(--bone); --panel:var(--card); --panel-2:var(--bone-2);
  --fg:var(--ink); --fg-dim:var(--ink-soft); --fg-mute:var(--ink-mute);
  --line:rgba(36,29,19,.13); --line-2:rgba(36,29,19,.22);
  --accent:var(--red); --accent-text:var(--red); --accent-2:var(--amber);
  background:var(--bg); color:var(--fg);
}

/* ---------------- type ---------------- */
.display{
  font-family:'Archivo',system-ui,sans-serif;
  font-weight:800;
  line-height:1.0;
  letter-spacing:-.022em;
}
.display em{ font-style:italic; font-weight:700; color:var(--accent); }
.display .red{ color:var(--accent); }
.display .amber{ color:var(--accent-2); }

.kicker{
  font-family:'IBM Plex Mono',monospace;
  font-size:12px; font-weight:500; letter-spacing:.24em; text-transform:uppercase;
  color:var(--accent-text);
  display:inline-flex; align-items:center; gap:.85em;
}
.kicker::before{ content:""; width:26px; height:1px; background:var(--accent); display:inline-block; }
.kicker.no-rule::before{ display:none; }
.mono{ font-family:'IBM Plex Mono',monospace; }

/* ---------------- layout ---------------- */
.wrap{ max-width:var(--maxw); margin:0 auto; padding-inline:var(--gut); }
section{ position:relative; }
.section-pad{ padding-block:clamp(72px,10vw,140px); }
.hairline{ height:1px; background:var(--line); border:0; }

/* ---------------- buttons ---------------- */
.btn{
  display:inline-flex; align-items:center; gap:10px;
  font-family:'IBM Plex Mono',monospace;
  font-size:12.5px; font-weight:600; letter-spacing:.08em; text-transform:uppercase;
  padding:15px 24px; border-radius:var(--r-sm); cursor:pointer; border:1px solid transparent;
  transition:transform .22s var(--ease), background .22s, color .22s, border-color .22s, box-shadow .22s;
  white-space:nowrap;
}
.btn .arr{ transition:transform .25s var(--ease); }
.btn:hover .arr{ transform:translateX(4px); }
.btn-solid{ background:var(--accent); color:#fff; box-shadow:0 12px 26px -16px rgba(209,47,58,.6); }
.btn-solid:hover{ background:var(--red-bright); transform:translateY(-2px); box-shadow:0 18px 34px -14px rgba(209,47,58,.6); }
.btn-line{ background:transparent; color:var(--fg); border-color:var(--line-2); }
.btn-line:hover{ border-color:var(--accent); color:var(--accent-text); transform:translateY(-2px); }
.btn-light{ background:#fff; color:var(--red-deep); font-weight:700; }
.btn-light:hover{ transform:translateY(-2px); background:var(--ink-900); color:#fff; }
.btn-lg{ padding:18px 30px; font-size:13px; }

/* ============================================================
   NAV
   ============================================================ */
.nav{
  position:fixed; top:0; left:0; right:0; z-index:100;
  display:flex; align-items:center; justify-content:space-between;
  padding:20px var(--gut);
  color:var(--cream);
  transition:background .3s, color .3s, border-color .3s, padding .3s;
  border-bottom:1px solid transparent;
}
.nav.scrolled{
  background:rgba(246,241,231,.86);
  backdrop-filter:blur(16px) saturate(1.1);
  border-bottom:1px solid rgba(36,29,19,.12);
  color:var(--ink);
  padding-block:13px;
}
.brand{
  font-family:'Archivo',system-ui,sans-serif; font-weight:700;
  font-size:21px; letter-spacing:-.01em;
  display:flex; align-items:center; gap:11px; line-height:1; white-space:nowrap;
}
.brand .mk{ width:11px; height:11px; background:var(--red); border-radius:3px; transform:rotate(45deg); flex:none; }
.brand .grp{ font-weight:500; color:var(--accent-text); }
.nav.scrolled .brand .grp{ color:var(--red); }
.nav-links{ display:flex; align-items:center; gap:28px; list-style:none; }
.nav-links a{
  font-family:'IBM Plex Mono',monospace; font-size:12px; letter-spacing:.04em;
  text-transform:uppercase; color:inherit; opacity:.72;
  position:relative; padding:4px 0; transition:opacity .2s; white-space:nowrap;
}
.nav-links a:hover{ opacity:1; }
.nav-links a::after{ content:""; position:absolute; left:0; bottom:-2px; height:2px; width:0; background:var(--red); border-radius:2px; transition:width .25s var(--ease); }
.nav-links a:hover::after{ width:100%; }
.nav-cta{ display:flex; align-items:center; gap:14px; }
.nav .btn-line{ color:inherit; border-color:currentColor; opacity:.9; }
.nav .btn-line:hover{ opacity:1; border-color:var(--red); color:inherit; }
.nav .btn-solid{ background:var(--red); color:#fff; }
.nav.scrolled .btn-solid{ color:#fff; }
.burger{ display:none; flex-direction:column; gap:5px; background:none; border:0; cursor:pointer; padding:8px; color:inherit; }
.burger span{ width:26px; height:2px; background:currentColor; border-radius:2px; transition:.25s; }

/* ============================================================
   HERO (dark, warm)
   ============================================================ */
.hero{ padding-top:152px; padding-bottom:clamp(48px,7vw,96px); overflow:hidden; isolation:isolate; }
.hero::before{
  content:""; position:absolute; inset:0; pointer-events:none; z-index:0;
  background:
    radial-gradient(120% 80% at 80% 6%, rgba(209,47,58,.22), transparent 55%),
    radial-gradient(90% 60% at 8% 104%, rgba(224,138,60,.12), transparent 60%);
}
.hero .wrap{ position:relative; z-index:1; }
.hero-grid{ display:grid; grid-template-columns:1.18fr .82fr; gap:clamp(34px,5vw,72px); align-items:end; }
.hero-eyebrow{ margin-bottom:28px; }
.hero h1{ font-size:clamp(46px,8vw,120px); margin-bottom:30px; }
.hero-sub{ font-size:clamp(17px,1.5vw,20px); color:var(--fg-dim); max-width:48ch; margin-bottom:36px; line-height:1.58; }
.hero-sub b{ color:var(--fg); font-weight:600; }
.hero-actions{ display:flex; flex-wrap:wrap; gap:14px; align-items:center; }
.hero-meta{ margin-top:42px; display:flex; gap:30px; flex-wrap:wrap; font-family:'IBM Plex Mono',monospace; font-size:12px; letter-spacing:.05em; color:var(--fg-mute); }
.hero-meta span{ display:flex; align-items:center; gap:9px; }
.hero-meta i{ width:7px; height:7px; background:var(--red); border-radius:2px; transform:rotate(45deg); flex:none; }

/* portrait */
.portrait{ position:relative; align-self:stretch; min-height:540px; }
.portrait .frame{ position:relative; height:100%; overflow:hidden; border-radius:var(--r); background:linear-gradient(180deg,#efe9df,#ded6c7); box-shadow:0 46px 90px -34px rgba(0,0,0,.7); }
.portrait .frame img{ width:100%; height:100%; object-fit:cover; object-position:center top; transition:transform 1.1s var(--ease-out); will-change:transform; }
.portrait:hover .frame img{ transform:scale(1.045); }
.portrait .block{ position:absolute; right:-16px; bottom:-16px; width:64%; height:58%; background:var(--red); border-radius:var(--r); z-index:-1; }
.portrait .edge{ position:absolute; left:-16px; top:-16px; width:42%; height:36%; border:1px solid var(--amber-on-dark); border-radius:var(--r); z-index:-1; }
.portrait .tag{
  position:absolute; left:0; bottom:64px; transform:translateX(-22%);
  background:var(--ink-900); border:1px solid var(--line-2); border-radius:var(--r-sm);
  padding:12px 16px; font-family:'IBM Plex Mono',monospace; font-size:10.5px; letter-spacing:.16em;
  text-transform:uppercase; color:var(--fg); line-height:1.5;
}
.portrait .tag b{ color:var(--red-on-dark); font-weight:600; }

/* ============================================================
   CYCLING PHRASE LINE (warm bridge)
   ============================================================ */
.cycle{ border-block:1px solid var(--line); background:var(--panel); overflow:hidden; }
.cycle-inner{ padding-block:clamp(40px,6vw,76px); display:flex; flex-direction:column; gap:clamp(14px,2vw,22px); }
.cycle-top{ display:flex; align-items:center; justify-content:space-between; gap:20px; flex-wrap:wrap;
  font-family:'IBM Plex Mono',monospace; font-size:11px; letter-spacing:.2em; text-transform:uppercase; color:var(--fg-mute); }
.cycle-top .dot{ display:inline-flex; align-items:center; gap:9px; }
.cycle-top .dot i{ width:6px; height:6px; background:var(--red); border-radius:2px; transform:rotate(45deg); }
.cycle-line{ font-family:'Archivo',system-ui,sans-serif; display:flex; flex-direction:column; align-items:flex-start; gap:.02em; color:var(--fg); }
.cycle-line .lead{ font-weight:700; letter-spacing:.004em; color:var(--fg-dim); font-size:clamp(19px,2.6vw,34px); line-height:1.1; margin-bottom:.16em; }
.rotator{ position:relative; display:block; height:1.18em; overflow:hidden;
  transition:width .55s var(--ease); min-width:3ch; font-weight:800; letter-spacing:-.022em; line-height:1.12;
  font-size:clamp(42px,8vw,104px); }
.rotator .word{ position:absolute; left:0; top:0; white-space:nowrap; color:var(--red-on-dark); font-style:italic; font-weight:800; line-height:1.12;
  transform:translateY(115%); opacity:0; transition:transform .55s var(--ease), opacity .4s var(--ease); }
.rotator .word.is-active{ transform:translateY(0); opacity:1; }
.rotator .word.is-out{ transform:translateY(-115%); opacity:0; }
.no-js .rotator{ width:auto !important; height:auto; }
.no-js .rotator .word{ position:static; transform:none; opacity:1; }
.no-js .rotator .word:not(:first-child){ display:none; }
.cycle-sub{ font-family:'Archivo',system-ui,sans-serif; font-style:italic; font-weight:500;
  font-size:clamp(16px,1.7vw,22px); color:var(--fg-dim); max-width:54ch; }

/* ============================================================
   SECTION HEAD
   ============================================================ */
.sec-head{ max-width:820px; margin-bottom:clamp(40px,5vw,64px); }
.sec-head.center{ margin-inline:auto; text-align:center; }
.sec-head .kicker{ margin-bottom:22px; }
.sec-head h2{ font-size:clamp(34px,5vw,70px); line-height:1; }
.sec-head p{ margin-top:22px; color:var(--fg-dim); font-size:clamp(16px,1.4vw,19px); line-height:1.58; max-width:62ch; }

/* ============================================================
   ARGUMENT / POV
   ============================================================ */
.argue-grid{ display:grid; grid-template-columns:1fr 1fr; gap:clamp(40px,6vw,88px); align-items:center; }
.argue h2{ font-size:clamp(36px,5.4vw,80px); line-height:.98; }
.argue .body p{ color:var(--fg-dim); margin-bottom:20px; font-size:clamp(16px,1.4vw,19px); }
.argue .body p b{ color:var(--fg); font-weight:600; }
.phrases{ margin-top:30px; border-top:1px solid var(--line); }
.phrases .p{ padding:20px 0; border-bottom:1px solid var(--line);
  font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:clamp(18px,2vw,26px); line-height:1.15;
  display:flex; gap:18px; align-items:baseline; letter-spacing:-.012em; }
.phrases .p span{ font-family:'IBM Plex Mono',monospace; font-size:12px; color:var(--accent-text); font-weight:600; flex:none; transform:translateY(-.15em); }

/* ============================================================
   SERVICES
   ============================================================ */
.svc-list{ display:grid; grid-template-columns:1fr 1fr; gap:16px; }
.svc{ background:var(--panel); border:1px solid var(--line); border-radius:var(--r); padding:34px; display:flex; flex-direction:column; position:relative; overflow:hidden;
  transition:border-color .3s, transform .5s var(--ease-out), box-shadow .5s var(--ease-out); }
.svc:hover{ border-color:var(--line-2); transform:translateY(-6px); box-shadow:0 32px 60px -38px rgba(36,29,19,.5); }
.svc::before{ content:""; position:absolute; left:0; top:0; height:3px; width:100%; background:var(--accent); transform:scaleX(0); transform-origin:left; transition:transform .35s var(--ease); }
.svc:hover::before{ transform:scaleX(1); }
.svc.feature{ grid-column:1/-1; border-color:rgba(209,47,58,.32); background:linear-gradient(180deg,rgba(209,47,58,.05),transparent 60%); }
.svc-no{ font-family:'IBM Plex Mono',monospace; font-size:12px; color:var(--fg-mute); letter-spacing:.1em; }
.svc h3{ font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:clamp(23px,2.4vw,32px); line-height:1.02; margin:14px 0 13px; letter-spacing:-.015em; }
.svc.feature h3{ font-size:clamp(27px,3vw,42px); }
.svc p{ color:var(--fg-dim); font-size:16px; line-height:1.55; max-width:54ch; }
.svc .feats{ list-style:none; display:grid; gap:10px; margin-top:22px; }
.svc.feature .feats{ grid-template-columns:1fr 1fr; }
.svc .feats li{ display:flex; gap:11px; font-size:14.5px; color:var(--fg-dim); line-height:1.42; }
.svc .feats li::before{ content:""; flex:none; width:7px; height:7px; background:var(--red); border-radius:2px; margin-top:6px; transform:rotate(45deg); }
.svc .tag-row{ margin-top:20px; display:flex; flex-wrap:wrap; gap:8px; }
.svc .chip{ font-family:'IBM Plex Mono',monospace; font-size:10.5px; letter-spacing:.08em; text-transform:uppercase; color:var(--fg-mute);
  border:1px solid var(--line-2); border-radius:999px; padding:5px 12px; }

/* ============================================================
   HOW IT WORKS (process)
   ============================================================ */
.steps{ display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--line); border:1px solid var(--line); border-radius:var(--r); overflow:hidden; }
.step-c{ background:var(--bg); padding:36px 28px 40px; transition:background .3s; }
.step-c:hover{ background:var(--panel-2); }
.step-c .big{ font-family:'Archivo',system-ui,sans-serif; font-weight:800; font-size:clamp(54px,6vw,92px); line-height:.82;
  color:transparent; -webkit-text-stroke:1.4px var(--red); transition:color .3s; }
.step-c:hover .big{ color:var(--red); -webkit-text-stroke-color:var(--red); }
.step-c h3{ font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:22px; margin:22px 0 12px; letter-spacing:-.012em; }
.step-c p{ color:var(--fg-dim); font-size:15px; line-height:1.52; }
.steps-foot{ margin-top:28px; padding:clamp(30px,4vw,50px); background:var(--ink-900); border-radius:var(--r);
  font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:clamp(22px,3.4vw,44px); line-height:1.06; color:var(--cream); letter-spacing:-.012em; }
.steps-foot em{ color:var(--amber-on-dark); font-style:italic; }

/* ============================================================
   AUDIENCE CARDS
   ============================================================ */
.aud-grid{ display:grid; grid-template-columns:repeat(4,1fr); gap:16px; }
.aud{ background:var(--panel); border:1px solid var(--line); border-radius:var(--r); padding:30px 26px 28px; position:relative; overflow:hidden;
  transition:border-color .3s, transform .5s var(--ease-out), box-shadow .5s var(--ease-out); }
.aud:hover{ border-color:var(--line-2); transform:translateY(-6px); box-shadow:0 30px 56px -34px rgba(36,29,19,.45); }
.aud .ic{ width:44px; height:44px; border-radius:var(--r-sm); display:grid; place-items:center; background:rgba(209,47,58,.10); color:var(--accent); margin-bottom:20px; }
.aud .ic svg{ width:22px; height:22px; }
.aud h3{ font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:clamp(20px,2vw,25px); line-height:1.05; margin-bottom:12px; letter-spacing:-.012em; }
.aud p{ color:var(--fg-dim); font-size:15px; line-height:1.54; }

/* ============================================================
   FOUNDER (dark)
   ============================================================ */
.founder-grid{ display:grid; grid-template-columns:.82fr 1.18fr; gap:clamp(36px,6vw,84px); align-items:center; }
.founder-photo{ position:relative; }
.founder-photo .frame{ overflow:hidden; border-radius:var(--r); background:linear-gradient(180deg,#efe9df,#ded6c7); box-shadow:0 46px 90px -38px rgba(0,0,0,.8); }
.founder-photo .frame img{ width:100%; height:auto; object-position:center top; transition:transform 1.1s var(--ease-out); will-change:transform; }
.founder-photo:hover .frame img{ transform:scale(1.045); }
.founder-photo .edge{ position:absolute; right:-16px; top:-16px; width:46%; height:40%; border:1px solid var(--amber-on-dark); border-radius:var(--r); z-index:-1; }
.founder-photo .badge{ position:absolute; left:-20px; bottom:30px; background:var(--red); color:#fff; padding:20px 24px; max-width:250px; border-radius:var(--r); box-shadow:0 24px 46px -18px rgba(209,47,58,.6); }
.founder-photo .badge .t{ font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:25px; line-height:1.02; letter-spacing:-.01em; }
.founder-photo .badge .s{ font-size:12px; margin-top:9px; opacity:.95; line-height:1.45; }
.founder h2{ font-size:clamp(34px,4.6vw,62px); line-height:1; margin-bottom:8px; }
.founder .lead{ font-family:'Archivo',system-ui,sans-serif; font-style:italic; font-weight:500; font-size:clamp(19px,1.9vw,25px); color:var(--cream); margin:24px 0; line-height:1.4; }
.founder .lead em{ color:var(--amber-on-dark); font-style:italic; }
.founder .para{ color:var(--fg-dim); }
.roles{ display:grid; border-top:1px solid var(--line); margin-top:24px; }
.role{ padding:20px 0; border-bottom:1px solid var(--line); display:grid; grid-template-columns:auto 1fr; gap:22px; align-items:baseline; }
.role .r{ font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-style:italic; font-size:clamp(17px,1.7vw,22px); color:var(--red-on-dark); white-space:nowrap; }
.role .d{ color:var(--fg-dim); font-size:15.5px; line-height:1.5; }

/* ============================================================
   BUILD MY PLAN (interactive intake)
   ============================================================ */
.planner-card{ background:var(--panel); border:1px solid var(--line-2); border-radius:var(--r); overflow:hidden; display:grid; grid-template-columns:.92fr 1.08fr;
  position:relative; background-image:linear-gradient(rgba(250,246,239,.03) 1px, transparent 1px), linear-gradient(90deg, rgba(250,246,239,.03) 1px, transparent 1px); background-size:36px 36px; }
.planner-left{ padding:clamp(36px,4vw,56px); border-right:1px solid var(--line); }
.planner-left h2{ font-size:clamp(30px,3.6vw,50px); line-height:1; margin:20px 0; }
.planner-left p{ color:var(--fg-dim); font-size:16px; line-height:1.56; margin-bottom:12px; }
.planner-left .list{ list-style:none; margin-top:22px; display:grid; gap:12px; }
.planner-left .list li{ display:flex; gap:11px; font-size:14.5px; color:var(--fg-dim); }
.planner-left .list li::before{ content:""; flex:none; width:7px; height:7px; background:var(--red); border-radius:2px; margin-top:7px; transform:rotate(45deg); }
.planner-right{ padding:clamp(36px,4vw,56px); display:flex; flex-direction:column; }
.p-label{ font-family:'IBM Plex Mono',monospace; font-size:11.5px; letter-spacing:.1em; text-transform:uppercase; color:var(--fg-mute); margin-bottom:18px; display:flex; justify-content:space-between; }
.p-text{ font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:clamp(20px,2.1vw,28px); line-height:1.18; margin-bottom:26px; min-height:2.2em; letter-spacing:-.012em; }
.p-opts{ display:flex; flex-direction:column; gap:12px; margin-bottom:28px; }
.p-opt{ text-align:left; background:var(--panel-2); border:1px solid var(--line); color:var(--fg-dim); padding:15px 18px; border-radius:var(--r-sm); cursor:pointer; font-size:15px; font-family:inherit;
  transition:.2s; display:flex; align-items:center; gap:12px; }
.p-opt:hover{ border-color:var(--line-2); color:var(--fg); transform:translateX(3px); }
.p-opt .box{ width:18px; height:18px; border:1px solid var(--line-2); border-radius:50%; flex:none; transition:.2s; }
.p-opt.sel{ border-color:var(--red); color:var(--fg); background:rgba(209,47,58,.10); }
.p-opt.sel .box{ background:var(--red); border-color:var(--red); box-shadow:inset 0 0 0 3px var(--panel); }
.p-progress{ margin-top:auto; height:4px; background:var(--line); border-radius:4px; overflow:hidden; }
.p-progress span{ display:block; height:100%; background:var(--red); width:0; transition:width .4s var(--ease); }
.p-result{ display:none; flex-direction:column; justify-content:center; height:100%; }
.p-result.show{ display:flex; }
.p-result .r-eyebrow{ font-family:'IBM Plex Mono',monospace; font-size:11.5px; letter-spacing:.16em; text-transform:uppercase; color:var(--accent-text); margin-bottom:14px; }
.p-result .r-name{ font-family:'Archivo',system-ui,sans-serif; font-weight:800; font-size:clamp(34px,4.4vw,58px); line-height:.92; letter-spacing:-.02em; color:var(--cream); }
.p-result .r-name .amber{ color:var(--amber-on-dark); }
.p-result .r-desc{ color:var(--fg-dim); font-size:16px; line-height:1.56; margin:18px 0 22px; max-width:46ch; }
.p-result .r-feats{ list-style:none; display:grid; gap:10px; margin-bottom:28px; }
.p-result .r-feats li{ display:flex; gap:11px; font-size:14.5px; color:var(--fg-dim); }
.p-result .r-feats li::before{ content:""; flex:none; width:7px; height:7px; background:var(--amber-on-dark); border-radius:2px; margin-top:6px; transform:rotate(45deg); }
.p-result .restart{ align-self:flex-start; }
.p-stage.hide{ display:none; }

/* ============================================================
   CTA (oxblood band)
   ============================================================ */
.cta{ background:var(--red-deep); color:#fff; text-align:center; position:relative; overflow:hidden; }
.cta::before{ content:""; position:absolute; inset:0; background:radial-gradient(80% 120% at 50% -10%, rgba(255,255,255,.12), transparent 60%); pointer-events:none; }
.cta h2{ font-family:'Archivo',system-ui,sans-serif; font-weight:800; font-size:clamp(38px,6.4vw,92px); line-height:.96; letter-spacing:-.018em; position:relative; }
.cta h2 em{ font-style:italic; color:#fff; opacity:.92; }
.cta p{ max-width:50ch; margin:26px auto 36px; font-size:clamp(17px,1.6vw,21px); opacity:.95; line-height:1.5; position:relative; }
.cta .actions{ display:flex; gap:14px; justify-content:center; flex-wrap:wrap; position:relative; }
.cta .btn-light{ position:relative; }

/* ============================================================
   FOOTER (dark)
   ============================================================ */
.footer{ padding-block:clamp(56px,7vw,88px) 38px; background:var(--ink-850); }
.foot-top{ display:grid; grid-template-columns:1.5fr 1fr 1fr; gap:40px; padding-bottom:46px; border-bottom:1px solid var(--line); }
.foot-brand{ font-family:'Archivo',system-ui,sans-serif; font-weight:800; font-size:clamp(30px,4vw,48px); line-height:.96; letter-spacing:-.018em; }
.foot-brand .grp{ color:var(--red-on-dark); font-weight:500; }
.foot-brand p{ font-family:'Archivo'; font-size:15px; color:var(--fg-dim); max-width:42ch; margin-top:18px; line-height:1.56; font-weight:400; }
.foot-col h4{ font-family:'IBM Plex Mono',monospace; font-size:11.5px; letter-spacing:.12em; text-transform:uppercase; color:var(--fg-mute); margin-bottom:18px; }
.foot-col ul{ list-style:none; display:flex; flex-direction:column; gap:12px; }
.foot-col a{ color:var(--fg-dim); font-size:15px; transition:color .2s; }
.foot-col a:hover{ color:var(--red-on-dark); }
.foot-bot{ display:flex; justify-content:space-between; align-items:center; gap:20px; padding-top:26px; flex-wrap:wrap; font-family:'IBM Plex Mono',monospace; font-size:11.5px; color:var(--fg-mute); letter-spacing:.03em; }
.foot-bot a:hover{ color:var(--red-on-dark); }

/* ============================================================
   REVEAL
   ============================================================ */
.do-reveal .reveal{ opacity:0; transform:translateY(28px) scale(.992); transition:opacity .85s var(--ease-out), transform .85s var(--ease-out); will-change:opacity,transform; }
.do-reveal .reveal.in{ opacity:1; transform:none; }
.do-reveal .reveal[data-d="1"]{ transition-delay:.09s; }
.do-reveal .reveal[data-d="2"]{ transition-delay:.18s; }
.do-reveal .reveal[data-d="3"]{ transition-delay:.27s; }
.do-reveal .reveal[data-d="4"]{ transition-delay:.36s; }
@media (prefers-reduced-motion:reduce){ .do-reveal .reveal{ opacity:1; transform:none; transition:none; } }

/* ---------- top scroll-progress hairline ---------- */
.tk-progress{ position:fixed; top:0; left:0; height:3px; width:0%;
  background:linear-gradient(90deg, var(--red-deep), var(--red), var(--amber)); z-index:200; pointer-events:none; transition:width .08s linear; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width:1080px){
  .svc-list{ grid-template-columns:1fr 1fr; }
  .steps{ grid-template-columns:repeat(2,1fr); }
  .aud-grid{ grid-template-columns:repeat(2,1fr); }
  .svc.feature .feats{ grid-template-columns:1fr; }
}
@media (max-width:1024px){
  .nav-links{ display:none; }
  .nav-links.open{ display:flex; position:absolute; top:100%; left:0; right:0; flex-direction:column; gap:0; background:var(--ink-900); color:var(--cream); border-bottom:1px solid rgba(250,246,239,.12); padding:10px var(--gut) 24px; }
  .nav.scrolled .nav-links.open{ background:var(--bone); color:var(--ink); }
  .nav-links.open a{ padding:16px 0; border-bottom:1px solid var(--line); font-size:14px; opacity:.9; }
  .nav-links.open a::after{ display:none; }
  .nav-links.open a:hover{ color:var(--red-on-dark); opacity:1; }
  .nav.scrolled .nav-links.open a:hover{ color:var(--red); }
  .burger{ display:flex; }
  .nav .nav-cta .btn-line{ display:none; }
}
@media (max-width:900px){
  .hero-grid{ grid-template-columns:1fr; gap:42px; }
  .portrait{ min-height:auto; order:-1; max-width:460px; }
  .portrait .frame{ aspect-ratio:4/5; }
  .argue-grid{ grid-template-columns:1fr; gap:30px; }
  .svc-list{ grid-template-columns:1fr; }
  .founder-grid{ grid-template-columns:1fr; gap:46px; }
  .founder-photo{ max-width:440px; }
  .planner-card{ grid-template-columns:1fr; }
  .planner-left{ border-right:0; border-bottom:1px solid var(--line); }
  .foot-top{ grid-template-columns:1fr 1fr; }
}
@media (max-width:620px){
  body{ font-size:16px; }
  .steps, .aud-grid, .foot-top{ grid-template-columns:1fr; }
  .hero-meta{ gap:14px; }
  .role{ grid-template-columns:1fr; gap:6px; }
  .portrait .tag{ transform:none; }
}

/* ---------------- Archivo heading tuning ---------------- */
.foot-brand,.cta h2,.step-c .big,.p-result .r-name{ font-weight:800; }
.svc h3,.aud h3,.step-c h3,.p-text{ font-weight:700; letter-spacing:-.015em; }

/* ---------------- Fractional CMO fork (cross-link to moniquelam.com) ---------------- */
.fcmo-card{
  display:grid; grid-template-columns:1.5fr auto; gap:clamp(28px,5vw,68px); align-items:center;
  background:var(--panel); border:1px solid var(--line-2); border-radius:var(--r);
  padding:clamp(32px,4vw,56px) clamp(28px,4vw,60px); position:relative; overflow:hidden;
}
.fcmo-card::before{ content:""; position:absolute; left:0; top:0; bottom:0; width:4px; background:var(--accent); }
.fcmo-card .kicker{ margin-bottom:18px; }
.fcmo-card h2{ font-family:'Archivo',system-ui,sans-serif; font-weight:800; letter-spacing:-.02em;
  font-size:clamp(27px,3.4vw,46px); line-height:1.02; margin-bottom:16px; }
.fcmo-card h2 em{ font-style:italic; color:var(--accent-text); }
.fcmo-card p{ color:var(--fg-dim); font-size:clamp(16px,1.4vw,18px); line-height:1.56; max-width:54ch; }
.fcmo-cta{ display:flex; flex-direction:column; align-items:flex-start; gap:14px; white-space:nowrap; }
.fcmo-cta .note{ font-family:'IBM Plex Mono',monospace; font-size:11px; letter-spacing:.1em; text-transform:uppercase; color:var(--fg-mute); display:inline-flex; align-items:center; gap:8px; }
.fcmo-cta .note i{ width:6px; height:6px; background:var(--red); border-radius:2px; transform:rotate(45deg); flex:none; }
@media (max-width:820px){ .fcmo-card{ grid-template-columns:1fr; gap:26px; } .fcmo-cta{ align-items:stretch; } .fcmo-cta .btn{ justify-content:center; } }

/* ---------------- variant cross-link ribbon (compare light ⇄ dark) ---------------- */.variant-ribbon{
  position:fixed; right:14px; bottom:14px; z-index:300;
  display:inline-flex; align-items:center; gap:10px;
  padding:10px 15px; border-radius:999px;
  background:var(--card); border:1px solid var(--line-2);
  font-family:'IBM Plex Mono',monospace; font-size:10.5px; letter-spacing:.13em; text-transform:uppercase; color:var(--ink-soft);
  box-shadow:0 18px 40px -22px rgba(36,29,19,.45);
}
.variant-ribbon b{ color:var(--red); font-weight:600; }
.variant-ribbon i{ width:8px; height:8px; border-radius:2px; background:var(--red); transform:rotate(45deg); flex:none; }
.variant-ribbon a{ color:var(--ink-mute); border-bottom:1px solid var(--line-2); transition:color .2s; white-space:nowrap; }
.variant-ribbon a:hover{ color:var(--red); }
@media print{ .variant-ribbon{ display:none; } }
@media (max-width:560px){ .variant-ribbon{ left:10px; right:10px; bottom:10px; justify-content:center; } }

/* ============================================================
   PROOF STRIP — credibility band (restates existing claims)
   ============================================================ */
.proof{ background:var(--bg); color:var(--fg); border-block:1px solid var(--line); }
.proof .wrap{ padding-block:clamp(34px,4.4vw,52px); }
.proof-eyebrow{ font-family:'IBM Plex Mono',monospace; font-size:11px; letter-spacing:.2em; text-transform:uppercase; color:var(--fg-mute);
  display:flex; align-items:center; gap:9px; margin-bottom:22px; }
.proof-eyebrow i{ width:6px; height:6px; background:var(--red); border-radius:2px; transform:rotate(45deg); flex:none; }
.proof-row{ display:flex; flex-wrap:wrap; gap:12px; }
.proof-item{ flex:1 1 165px; padding:22px 22px 24px; display:flex; flex-direction:column; gap:9px; border:1px solid var(--line); border-radius:var(--r-sm); transition:background .25s, border-color .25s; }
.proof-item:hover{ background:var(--panel-2); border-color:var(--line-2); }
.proof-item .fig{ font-family:'Archivo',system-ui,sans-serif; font-weight:800; font-size:clamp(26px,2.7vw,38px); line-height:.92; letter-spacing:-.022em; color:var(--accent-text); }
.proof-item .lab{ font-family:'IBM Plex Mono',monospace; font-size:11.5px; line-height:1.5; letter-spacing:.02em; color:var(--fg-dim); }

/* ============================================================
   PROBLEM MIRROR — "sound familiar?"
   ============================================================ */
.mirror-grid{ display:grid; grid-template-columns:.92fr 1.08fr; gap:clamp(36px,5vw,80px); align-items:start; }
.mirror h2{ font-size:clamp(32px,4.6vw,62px); line-height:1; }
.mirror .kicker{ margin-bottom:22px; }
.mirror-list{ display:grid; border-top:1px solid var(--line-2); }
.mirror-list .m{ padding:20px 0; border-bottom:1px solid var(--line); display:flex; gap:16px; align-items:baseline;
  font-family:'Archivo',system-ui,sans-serif; font-weight:500; font-size:clamp(17px,1.7vw,22px); line-height:1.4; color:var(--fg-dim); letter-spacing:-.006em; }
.mirror-list .m b{ color:var(--fg); font-weight:700; }
.mirror-list .m::before{ content:""; flex:none; width:9px; height:9px; background:var(--red); border-radius:2px; transform:rotate(45deg) translateY(-1px); margin-top:.4em; }
.mirror-line{ grid-column:1/-1; margin-top:clamp(36px,5vw,60px); font-family:'Archivo',system-ui,sans-serif; font-weight:800;
  font-size:clamp(28px,4.6vw,60px); line-height:1.02; letter-spacing:-.02em; color:var(--fg); max-width:18ch; }
.mirror-line em{ font-style:italic; color:var(--accent-text); }

/* ============================================================
   AI BAND — "AI-enabled, human-led"
   ============================================================ */
.ai-band{ background:var(--panel); color:var(--fg); border-block:1px solid var(--line); }
.ai-inner{ padding-block:clamp(46px,6vw,82px); display:grid; grid-template-columns:auto 1fr; gap:clamp(30px,5vw,72px); align-items:center; }
.ai-band .kicker{ margin-bottom:20px; }
.ai-band .big{ font-family:'Archivo',system-ui,sans-serif; font-weight:800; font-size:clamp(34px,4.6vw,68px); line-height:.96; letter-spacing:-.022em; color:var(--fg); white-space:nowrap; }
.ai-band .big em{ font-style:italic; color:var(--accent-text); }
.ai-band .ai-copy p{ color:var(--fg-dim); font-size:clamp(16px,1.5vw,20px); line-height:1.55; max-width:52ch; }
.ai-band .ai-copy p b{ color:var(--fg); font-weight:600; }
.ai-chips{ margin-top:22px; display:flex; flex-wrap:wrap; gap:9px; }
.ai-chips .chip{ font-family:'IBM Plex Mono',monospace; font-size:10.5px; letter-spacing:.08em; text-transform:uppercase; color:var(--fg-mute);
  border:1px solid var(--line-2); border-radius:999px; padding:6px 13px; }

/* ============================================================
   OFFER LADDER — three engagement levels
   ============================================================ */
.tiers{ display:grid; grid-template-columns:repeat(4,1fr); gap:14px; align-items:stretch; }
.tier{ background:var(--panel); border:1px solid var(--line); border-radius:var(--r); padding:30px 26px 30px; display:flex; flex-direction:column; position:relative; overflow:hidden;
  transition:border-color .3s, transform .5s var(--ease-out), box-shadow .5s var(--ease-out); }
.tier:hover{ border-color:var(--line-2); transform:translateY(-6px); box-shadow:0 32px 60px -38px rgba(36,29,19,.5); }
.tier::before{ content:""; position:absolute; left:0; top:0; height:3px; width:100%; background:var(--accent); transform:scaleX(0); transform-origin:left; transition:transform .35s var(--ease); }
.tier:hover::before{ transform:scaleX(1); }
.tier.featured{ border-color:rgba(209,47,58,.34); background:linear-gradient(180deg,rgba(209,47,58,.06),transparent 58%); }
.tier.featured::before{ transform:scaleX(1); }
.tier .lvl{ font-family:'IBM Plex Mono',monospace; font-size:11px; letter-spacing:.12em; text-transform:uppercase; color:var(--fg-mute); display:flex; align-items:center; justify-content:space-between; gap:10px; }
.tier .flag{ font-family:'IBM Plex Mono',monospace; font-size:9.5px; letter-spacing:.12em; text-transform:uppercase; color:#fff; background:var(--red); border-radius:999px; padding:4px 10px; }
.tier h3{ font-family:'Archivo',system-ui,sans-serif; font-weight:800; font-size:clamp(22px,2.1vw,30px); line-height:1; letter-spacing:-.018em; margin:15px 0 11px; }
.tier .who{ font-family:'Archivo',system-ui,sans-serif; font-style:italic; font-weight:500; font-size:16px; line-height:1.45; color:var(--accent-text); margin-bottom:20px; }
.tier .inc{ list-style:none; display:grid; gap:11px; margin-bottom:28px; }
.tier .inc li{ display:flex; gap:11px; font-size:14.5px; color:var(--fg-dim); line-height:1.45; }
.tier .inc li::before{ content:""; flex:none; width:7px; height:7px; background:var(--accent); border-radius:2px; margin-top:6px; transform:rotate(45deg); }
.tier .btn{ margin-top:auto; align-self:flex-start; }

@media (max-width:1080px){
  .tiers{ grid-template-columns:repeat(2,1fr); }
  .ai-inner{ grid-template-columns:1fr; gap:26px; }
  .ai-band .big{ white-space:normal; }
}
@media (max-width:600px){
  .tiers{ grid-template-columns:1fr; }
}
@media (max-width:760px){
  .mirror-grid{ grid-template-columns:1fr; gap:30px; }
}

/* ============================================================
   CLIENT LOGO STRIP (typeset wordmarks — swap for real SVGs)
   ============================================================ */
.logos-inner{ padding-block:clamp(40px,5vw,64px); text-align:center; }
.logos-lead{ font-family:'IBM Plex Mono',monospace; font-size:clamp(11px,1.1vw,12.5px); letter-spacing:.16em; text-transform:uppercase; color:var(--fg-mute); margin-bottom:clamp(24px,3vw,34px); }
.logos-row{ display:flex; flex-wrap:wrap; align-items:center; justify-content:center; gap:clamp(30px,5vw,66px); }
.logos-row img.logo{ height:clamp(23px,2.5vw,30px); width:auto; opacity:.6; transition:opacity .25s, transform .25s; }
.logos-row img.logo:hover{ opacity:.95; transform:translateY(-1px); }
.logos-bridge{ margin-top:clamp(28px,3.4vw,38px); font-family:'Archivo',system-ui,sans-serif; font-size:clamp(14px,1.3vw,16.5px); line-height:1.56; color:var(--fg-dim); max-width:64ch; margin-inline:auto; }

/* ============================================================
   WHAT CLIENTS VALUE MOST (outcomes band)
   ============================================================ */
.values-grid{ display:grid; grid-template-columns:1fr 1fr; gap:clamp(40px,6vw,88px); align-items:center; }
.values-grid h2{ font-size:clamp(32px,4.4vw,62px); line-height:1; }
.values-grid .kicker{ margin-bottom:22px; }
.values-grid > div:first-child > p{ margin-top:22px; color:var(--fg-dim); font-size:clamp(16px,1.4vw,19px); line-height:1.58; max-width:48ch; }
.values-list{ display:grid; border-top:1px solid var(--line); }
.values-list .v{ display:grid; grid-template-columns:auto 1fr; gap:20px; align-items:baseline; padding:22px 0; border-bottom:1px solid var(--line); }
.values-list .v > span{ font-family:'IBM Plex Mono',monospace; font-size:12px; font-weight:600; color:var(--accent-text); transform:translateY(-.1em); }
.values-list .v h3{ font-family:'Archivo',system-ui,sans-serif; font-weight:700; font-size:clamp(19px,1.9vw,24px); letter-spacing:-.015em; margin-bottom:5px; }
.values-list .v p{ color:var(--fg-dim); font-size:15.5px; line-height:1.5; }
@media (max-width:760px){
  .values-grid{ grid-template-columns:1fr; gap:30px; }
}

/* ============================================================
   CONTACT FORM (Netlify Forms)
   ============================================================ */
.contact-card{ background:var(--panel); border:1px solid var(--line-2); border-radius:var(--r); overflow:hidden; display:grid; grid-template-columns:.9fr 1.1fr; }
.contact-left{ padding:clamp(36px,4vw,56px); border-right:1px solid var(--line); }
.contact-left .kicker{ margin-bottom:0; }
.contact-left h2{ font-size:clamp(30px,3.6vw,50px); line-height:1; margin:20px 0; }
.contact-left p{ color:var(--fg-dim); font-size:16px; line-height:1.56; }
.contact-left .list{ list-style:none; margin-top:22px; display:grid; gap:12px; }
.contact-left .list li{ display:flex; gap:11px; font-size:14.5px; color:var(--fg-dim); line-height:1.5; }
.contact-left .list li::before{ content:""; flex:none; width:7px; height:7px; background:var(--red); border-radius:2px; margin-top:7px; transform:rotate(45deg); }
.contact-left .list a{ color:var(--accent-text); border-bottom:1px solid var(--line-2); }
.contact-left .list a:hover{ color:var(--accent); }
.contact-right{ padding:clamp(36px,4vw,56px); }
.cform{ display:grid; gap:15px; }
.cform .hp{ position:absolute; left:-9999px; width:1px; height:1px; overflow:hidden; }
.cform .field{ display:grid; gap:7px; }
.cform label{ font-family:'IBM Plex Mono',monospace; font-size:11px; letter-spacing:.1em; text-transform:uppercase; color:var(--fg-mute); }
.cform input, .cform select, .cform textarea{
  font-family:inherit; font-size:15px; color:var(--fg); background:var(--panel-2);
  border:1px solid var(--line-2); border-radius:var(--r-sm); padding:13px 15px; width:100%;
  transition:border-color .2s, background .2s; }
.cform input::placeholder, .cform textarea::placeholder{ color:var(--fg-mute); }
.cform input:focus, .cform select:focus, .cform textarea:focus{ outline:none; border-color:var(--accent); background:var(--panel); }
.cform textarea{ resize:vertical; min-height:84px; line-height:1.5; }
.cform select{ appearance:none; -webkit-appearance:none; padding-right:38px; cursor:pointer;
  background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8' fill='none' stroke='%238c8170' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'><path d='M1 1.5L6 6.5L11 1.5'/></svg>");
  background-repeat:no-repeat; background-position:right 15px center; }
.cform button{ justify-self:start; margin-top:6px; }
@media (max-width:900px){
  .contact-card{ grid-template-columns:1fr; }
  .contact-left{ border-right:0; border-bottom:1px solid var(--line); }
}